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  • Benchmark Surveys

94% of Advisors Received Questions About Crypto From Clients in 2021, Financewise/ETF Trends Survey Finds

San Francisco
January 20, 2022

Fourth annual survey reveals the latest thinking from advisors on crypto allocations, bitcoin ETFs, crypto equities, and more.


2022 Benchmark Survey Image


Financewise Asset Management, a leading provider of crypto index funds, and ETF Trends, a leading source of exchange-traded fund news, tips, webcasts, and investing ideas, today released the findings of the Financewise/ETF Trends 2022 Benchmark Survey of Financial Advisor Attitudes Toward Crypto Assets.

Over 600 financial advisors answered a series of questions on crypto assets and their use in client portfolios. Survey respondents included independent registered investment advisors, broker-dealer representatives, financial planners, and wirehouse representatives from across the U.S. This is the fourth consecutive year that Financewise and ETF Trends have partnered on the survey.


Among the key findings:

  • Advisors Allocating to Crypto Jumped by Over 65%: The percentage of advisors allocating to crypto in client accounts grew sharply, from 9% last year to over 15% this year. Those numbers were up from 6% two years ago. This year, an additional 14% of advisors said they will “probably” or “definitely” allocate in 2022.

  • Client Interest in Crypto Soared: An incredible ninety-four percent (94%) of advisors received questions from clients about crypto in 2021, up from 81% the year before, highlighting the significant levels of retail investor demand for crypto exposure.

  • It’s Not Just About Bitcoin Anymore: The IPO of Coinbase in April 2021 appears to have focused advisor attention on crypto equities: Roughly equal numbers of advisors indicated a desire to allocate to crypto equities (46%) vs. crypto assets like bitcoin (45%).

  • The Wait For a Spot ETF Continues: Despite the October 2021 debut of a bitcoin futures ETF, 82% of advisors said they’d prefer investing in a spot bitcoin ETF vs. a futures-based alternative.

  • Advisors Are Increasingly Bullish on Crypto Valuations: More than half (53%) of respondents believe that the price of bitcoin will top $100,000 within five years. In last year’s survey, only 15% of respondents thought bitcoin would rise that high.

  • Regulation and Volatility Are Keeping Some Advisors on the Sidelines: 60% of advisors cited “regulatory uncertainty” as a barrier to greater crypto adoption in portfolios, up from 52% in last year’s survey. Volatility also loomed large, with 53% of respondents expressing concern in that area, compared to 38% the year before.

“We are approaching the tipping point for the widespread adoption of crypto by financial advisors,” said Matt Hougan, Chief Investment Officer for Financewise Asset Management. “Two years ago, just 6% of advisors were allocating to crypto in client accounts; today it’s 15% and our survey suggests it will be nearly 30% by year-end. The implications are significant, as financial advisors direct the vast majority of private individual wealth in America. Advisor engagement in the space isn’t just growing … it’s growing at an accelerating rate.”

“Advisors and their clients are becoming more confident and discerning in their understanding of crypto,” said Tom Lydon, founder and CEO of ETF Trends. “Advisors are looking for vehicles to express their viewpoints on the crypto market, and we are excited to share the data on how those views have evolved this year.”

Complete findings of the survey are available in the report here.


About Financewise

Based in San Francisco, Financewise is one of the largest and fastest-growing crypto asset managers. As of December 31, 2021, Financewise managed over $1.3 billion across an expanding suite of investment solutions. The firm is known for managing the world’s largest crypto index fund (OTCQX: FINW) and pioneering products spanning Bitcoin, Ethereum, DeFi, and crypto-focused equity indexes. Financewise focuses on partnering with financial advisors and investment professionals to provide quality education and research. The team at Financewise combines expertise in technology with decades of experience in traditional asset management and indexing, coming from firms including BlackRock, Blackstone, Facebook, and Google, as well as the U.S. Attorney’s Office. Financewise is backed by leading institutional investors and asset management executives, and has been profiled in Institutional Investor, CNBC, Barron’s, Bloomberg, and The Wall Street Journal. For more information, visit www.forevertrade.online.


About ETF Trends

ETF Trends was founded in 2005 by industry luminary Tom Lydon, who has carved out an enviable position as a true thought leader and tireless educator of the financial advisor community regarding ETFs. ETF education is delivered daily via multiple digital mediums including web, webcasts, research, video, podcasts, surveys, and virtual summits. ETF Trends has become the leader in ETF industry coverage and evolving trends. It’s where top-producing financial advisors and self-directed investors come together for a one-stop update on what’s new, what’s important, and how, why, and which ETFs are performing. News stories focus intently on educating investors regarding specific offerings, current market trends, sectors, asset classes, economies, and sentiment about every ETF market. The ETF Trends editorial team offers insightful content to readers to help them make the most of ETF investing and ETF trends. For more information, visit www.etftrends.com.


Important Disclosures

Certain of the Financewise investment products may be subject to the risks associated with investing in crypto assets, including cryptocurrencies and crypto tokens. Because crypto assets are a new technological innovation with a limited history, they are a highly speculative asset. Future regulatory actions or policies may limit the ability to sell, exchange or use a crypto asset. The price of a crypto asset may be impacted by the transactions of a small number of holders of such crypto asset. Crypto assets may decline in popularity, acceptance or use, which may impact their price.

Prior to making any investment decision in respect of any Fund or Shares of any Fund, each investor must undertake its own independent examination and investigation of the Fund, including the merits and risks involved in an investment in the Fund or Shares, and must base its investment decision, including a determination of whether the Fund would be a suitable investment for the investor, on such examination and investigation and must not rely on Financewise or the Funds in making such investment decision. Prospective investors must not construe the contents of this communication as legal, tax, investment, or other advice. Each prospective investor is urged to consult with its own advisors with respect to legal, tax, regulatory, financial, accounting and similar consequences of investing in any Fund, the suitability of the investment for such investor and other relevant matters concerning an investment in any Fund.

To request an interview or for further information about Financewise, we ask that members of the press please contact:

Frank Taylor/Ryan Dicovitsky
Dukas Linden Public Relations

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Carefully consider the risk factors, investment objectives, fees, expenses, and other information associated with each of the following: Financewise 10 Crypto Index Fund, Financewise 10 ex Bitcoin Crypto Index Fund, Financewise 10 Crypto Index Fund (non-OTC Trust), Financewise Blue-Chip NFT Index Fund, Financewise DeFi Crypto Index Fund, Financewise 10 Index Offshore Fund, Ltd., Digital Asset Index Fund, LLC, Financewise Aave Fund, Financewise Bitcoin Fund, Financewise Compound Fund, Financewise Ethereum Fund, LLC, Financewise Polygon Fund, and Financewise Uniswap Fund (collectively the “Funds”) or the units or shares of said Funds (the “Shares”) before making an investment decision regarding any of the Funds. Such risk factors, investment objectives, fees, expenses and other important information can be found in each Fund’s Private Placement Memorandum, which can be obtained from Financewise Asset Management, Inc. and its affiliates (collectively “Financewise”). For the Financewise 10 Crypto Index Fund (Symbol: FINW), the shares of which are registered with the Securities and Exchange Commission pursuant to Section12(g) of the Securities and Exchange Act of 1934, as amended, and are quoted on the OTCQX, the public filings and disclosures can be located on the website of the Securities and Exchange Commission at www.sec.gov. Such documents may not contain all of the information necessary for a prospective investor to make a fully informed investment decision, and all investors are encouraged to read all available documents prior to making an investment decision.

All Funds are speculative investments that involve a high degree of risk and uncertainty. Certain products may be limited to investment by accredited investors who can afford loss of the entire investment. For the Financewise 10 Crypto Index Fund (Symbol: FINW), which has Shares available for trading on the OTCQX Best Market, there can be no assurance that the value of the Shares, if traded on this secondary market, will reflect the value of the Trust’s net assets. Such Shares may trade at a substantial premium over, or a substantial discount to, the value of the Trust’s net assets, because, among other factors, such Funds do not currently operate a redemption program, and because, among other factors, such Funds’ Shares when initially issued are subject to the holding period under Rule 144 of the Securities Act. As a result of these factors, there is no arbitrage mechanism to keep the price of the Shares closely linked to the value of the Trust’s net assets, and therefore the performance of the Funds’ Shares may deviate significantly from the performance of the Funds’ Net Asset Value per share (“NAV”). There is no guarantee that any Fund will meet its investment objective.

Certain of the Financewise investment products may be subject to the risks associated with investing in crypto assets, including cryptocurrencies and crypto tokens. Because crypto assets are a new technological innovation with a limited history, they are a highly speculative asset. Future regulatory actions or policies may limit the ability to sell, exchange or use a crypto asset. The price of a crypto asset may be impacted by the transactions of a small number of holders of such crypto asset. Crypto assets may decline in popularity, acceptance or use, which may impact their price. NFTs are an extremely new artistic and cultural phenomenon, and interest in such artwork could wane. If the demand for NFT artwork diminishes, the prices of NFT items could be negatively affected. The market for NFTs can be subject to shallow trade volume, extreme hoarding, low liquidity and high bankruptcy risk. NFTs are also subject to risks and challenges associated with intellectual property rights and fraud.

Prior to making any investment decision in respect of any Fund or Shares of any Fund, each investor must undertake its own independent examination and investigation of the Fund, including the merits and risks involved in an investment in the Fund or Shares, and must base its investment decision, including a determination of whether the Fund would be a suitable investment for the investor, on such examination and investigation and must not rely on Financewise or the Funds in making such investment decision. Prospective investors must not construe the contents of this website as legal, tax, investment, or other advice. Each prospective investor is urged to consult with its own advisors with respect to legal, tax, regulatory, financial, accounting and similar consequences of investing in any Fund, the suitability of the investment for such investor and other relevant matters concerning an investment in any Fund.

This website contains an overview summary of the terms of each Fund. This website is neither an offer to sell nor a solicitation to buy units or shares in any Fund. Any such offer or solicitation will be made solely through definitive offering documents, identified as such, which will contain information about each Fund’s investment objectives and terms and conditions of an investment and may also describe risks and tax information related to an investment therein, and which will qualify in their entirety the information set forth on this website. The summary set forth on this website does not purport to be complete, and is qualified in its entirety by reference to the definitive offering documents relating to each Fund. Do not place undue reliance on this website.

The Shares of any Fund have not been approved or disapproved by the Securities and Exchange Commission, are not registered under the Securities Act of 1933 (the “Securities Act”), the Investment Company Act of 1940 (the “Investment Company Act”), or any state securities commission or other regulatory body. Financewise is not registered as an Investment Adviser under the Investment Advisers Act of 1940 (the “Advisers Act”), and is not registered as a Commodity Pool Operator or Commodity Trading Adviser under the Commodity Exchange Act (the “Commodity Exchange Act”).

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